Danish Noa Noa was founded by Harald Holstein in 1981 after his frustration with the 1980’s fashion. He wanted women to dress with more femininity and in softer colours. His brother Lars soon joined the company and together they developed Noa Noa to the brand it is today.
Noa Noa is based in a beautiful old farmhouse dating back to the 19th century in Northern Zealand in Denmark. It is from this barn that all design, development, marketing and selling is made.
Noa Noa is all about teamwork and opendoor policies. A healthy profit is also important to the brand as this will allow them to help determine their own future and organically continue their expansion around the world. The label is currently available in 18 countries around Europe as well as in Canada since spring 2008.
In 2003 the company also launched a girlswear range; Noa Noa Miniature.
Noa Noa is a label with productions in various countries around the world. The company pays a lot of attention making sure that all manufacturing is carried out with the environment and working conditions as their top priority and has as a result created a ‘code of conduct’. These are guidelines which every manufacturer strictly need to adhere to if they want to continue being part of the Noa Noa distribution line;
Our concerns of the environment and its protection
Our firm stand against child labour
Our demands for professional health and safety regulations
Our firm stand against child labour
Our demands for professional health and safety regulations
NOA NOA COLLECTION & STYLE
Noa Noa designs with all women in mind. They want it to be a label allowing women of all ages to express their ambition in an individual, feminine and delicate fashion.
The company has over the past year reached the status of being one of the leading fashion brands in Denmark and appeals to a large group of women from the young and hip to the more mature self-confident women.
Their style is all about femininity and they often get inspiration from vintage pieces and will change or add a modern take to an old style. One of their main ethoses is durability. Not only in the quality of the fabrics and make but also in the actual individual designs.
As much as the label listens to what’s out there and follows fashion and trends, the garments are designed with the aim of lasting many years by making style and femininity more important than the latest trend.
(images from noanoa)
(information: http://www.getmyfashion.com)
(images from pb)
